by Barry Kaufman | Jan 21, 2019 | Content, Digital
Despite all the changes that have transformed the online landscape, one golden rule has been inescapable: Content is king. But the thing about content is that it has a certain shelf life. You post a blog, it generates a few hits, and then it’s forgotten as Google’s...
by Barry Kaufman | Nov 30, 2018 | Digital
This past May, thousands of local businesses noticed something was up with their Google reviews. Their total number of reviews plummeted, damaging their profile with the search engine giant. Initially thought to be a bug in Google’s system, it was soon learned that...
by Barry Kaufman | Jun 28, 2018 | Digital, Marketing
Business ultimately comes down to communication. Whether you’re in sales or marketing, your job is to make sure the other party understands your business and knows the value your service or product can bring to them. It doesn’t matter if you’re remodeling kitchens or...
by Barry Kaufman | Apr 30, 2018 | Digital, Marketing, Social Media
In the online realm of social media marketing, video is quickly becoming the currency of the kingdom. Not only has Facebook made subtle changes to its algorithm to boost placement of video, Instagram and Snapchat have begun moving beyond static images to videos. In...
by Times-Union Media | Apr 26, 2018 | Digital, Marketing
Times-Union Media brought their Shop Local Jax contest back this year in partnership with 121 Financial Credit Union. During April, local small businesses had the chance to enter to win up to $10,000 in custom advertising and digital marketing solutions! We truly...
by Julie Mays | Apr 25, 2018 | Advertising, Digital, Marketing, Social Media
Partners Connect live stream Are you ready to take your small business to the next level with digital marketing? In honor of National Small Business Week, Times-Union Media is partnering with 121 Financial Credit Union to host a free Google workshop to help you...
