by Jacqueline Persandi | Feb 6, 2017 | Advertising, Content, Marketing
With more than 114.4 million viewers in the U.S. alone, it’s safe to say yesterday’s big game drew quite the audience. Those from all walks of life grabbed some buffalo wings, chose a team, and tuned in for some football. Equally as anticipated as the winner were the...
by Times-Union Media | Oct 28, 2014 | Content, Marketing
Earlier this summer, we blogged about the interplay between content and context in successful, and unsuccessful, marketing executions. We forwarded the notion that while content is definitely king, context is jurisdiction, and many times errors are more prevalent in...
by Times-Union Media | Jul 2, 2014 | Content
From the 100s of local customers we work with every week, we often get privileged insight into challenges that Jacksonville businesses face in attracting new customers and retaining existing ones. We see many business owners struggling to quantify the value of the...
