by Barry Kaufman | Jan 21, 2019 | Content, Digital
Despite all the changes that have transformed the online landscape, one golden rule has been inescapable: Content is king. But the thing about content is that it has a certain shelf life. You post a blog, it generates a few hits, and then it’s forgotten as Google’s...
by Barry Kaufman | Sep 12, 2018 | Content
You can dress it up all you want, but at the end of the day this whole online marketplace runs on one thing: content. You’re selling cars? You need content. Mowing lawns? You need content. Cutting hair? You need content. Also scissors, presumably. Whether it’s...
by Times-Union Media | Nov 9, 2017 | Content, Digital, Marketing
It’s easy to say that over the past few years, video marketing has exploded. There was a time when you could simply come up with a print ad, slap it on a website, and get results. That time has passed. I’m not saying that print ads or online display ads aren’t...
by Times-Union Media | Nov 7, 2017 | Content, Digital, Marketing
At its core, email marketing encompasses any email sent from a business to a customer, though it typically refers to targeted campaigns with the ultimate goal of growing business and gaining consumer loyalty. Email marketing can help your business do the following:...
by Barry Kaufman | Aug 31, 2017 | Content, Marketing
The Internet is rife with possibilities outside the written word – here are a few ways to get your business recognized online. It’s a saying almost as old as the Web itself: Content is king. But what exactly does that mean? For a business looking to build its brand...
by Barry Kaufman | Jul 18, 2017 | Content
Put some entertainment in your sales pitch, and you’ll never pitch again. It’s not always easy making your case online, especially when you have a product or service to sell. The sheer amount of white noise out there makes it easy to get lost in the crowd, between...
