by Times-Union Media | Dec 14, 2017 | Digital, Marketing
When it comes to to marketing, content is king! The Content Marketing Institute defines as “a marketing technique of creating and distributing valuable, relevant ad consistent content to attract and acquire a clearly defined audience – with the objective...
by Times-Union Media | Nov 28, 2017 | Marketing, Our Team
At Times-Union Media, we work to create strong partnerships with our local customers, understanding their specific goals and creating custom solutions that add value to their business. Our mission is to make a meaningful difference in the lives of our readers and...
by Times-Union Media | Nov 20, 2017 | Marketing, Our Team
At Times-Union Media, we work to create strong partnerships with our local customers, understanding their specific goals and creating custom solutions that add value to their business. Our mission is to make a meaningful difference in the lives of our readers and...
by Times-Union Media | Nov 9, 2017 | Content, Digital, Marketing
It’s easy to say that over the past few years, video marketing has exploded. There was a time when you could simply come up with a print ad, slap it on a website, and get results. That time has passed. I’m not saying that print ads or online display ads aren’t...
by Times-Union Media | Nov 7, 2017 | Content, Digital, Marketing
At its core, email marketing encompasses any email sent from a business to a customer, though it typically refers to targeted campaigns with the ultimate goal of growing business and gaining consumer loyalty. Email marketing can help your business do the following:...